🎣 Phishing Simulation

Test Your Defenses with Real-World Scenarios.

The only way to effectively train employees against phishing is to expose them to it safely. Bulltrout simulates realistic attacks, transforms failures into teachable moments, and builds the muscle memory your team needs before a real threat arrives.

bulltrout.co/campaigns/simulation
Bulltrout phishing simulation campaign view showing user activity, email open rates, click tracking, and reporting status
The Threat

The Human Firewall is Under Siege

Technical defences like firewalls and spam filters are essential, but they are no longer sufficient. Today, over 90% of successful cyberattacks begin with a phishing email. Cybercriminals have moved beyond obvious scams to highly sophisticated social engineering attacks designed to bypass technical filters and manipulate human psychology.

For Canadian organizations, the threat landscape is specific and localized. Attackers leverage familiarity with Canadian institutions—mimicking the CRA during tax season, falsifying Interac e-Transfer notifications, or impersonating known Canadian logistics providers like Canada Post.

When employees cannot distinguish between a legitimate vendor request and a malicious lure, your entire network is at risk. A single click can lead to ransomware deployment, credential theft, or significant financial loss.

90%+
of breaches start with a phishing email
~$6M
average cost of a Canadian data breach
60s
median time for a user to click a phish
1 click
is all it takes to compromise a network
Our Approach

Experiential Learning in a Safe Environment.

Train hard, fight easy. We don't just try to trick users—we turn every failure into a teachable moment that builds lasting behaviour change.

  • Simulation Delivered
    A realistic phishing email lands in the employee's inbox—indistinguishable from a real threat—drawn from our Canadian-context template library.
  • Employee Clicks or Reports
    The employee either recognizes the threat and reports it (success) or clicks a link/opens an attachment (teachable moment).
  • Instant Feedback
    Clickers are immediately shown a micro-learning page that explains exactly what happened—highlighting the red flags they missed while the context is fresh.
  • Data Captured
    Every action is recorded: who clicked, who reported, who entered data. No real credentials are ever stored—only event metadata for your reporting dashboard.
  • Risk Score Updated
    The user's risk profile is updated, informing future campaign difficulty. High-risk users can be automatically enrolled in remedial training.
Platform Features

Everything You Need to Run Effective Campaigns.

🍁

Canadian-Centric Template Library

Access ready-to-use templates mimicking CRA alerts, Canadian banking institutions, and major national telecom providers. This relevance ensures users are tested on the specific threats they face daily—not generic global scenarios.

⚙️

Smart Automation & Scheduling

Define your campaign parameters and Bulltrout handles the rest. Our system randomizes send times during business hours so employees don't receive the same email simultaneously, preventing "prairie dogging" where employees warn each other before everyone is tested.

Instant "Teachable Moments"

Users who fail a simulation are immediately routed to a micro-learning page that breaks down the specific email they received—showing exactly where they went wrong while the context is still fresh.

✏️

Custom Campaign Builder

Clone existing templates or build new ones from scratch. Simulate internal HR announcements or IT password reset requests to test awareness of internal verification procedures and targeted spear-phishing scenarios.

📈

Risk-Based Difficulty Levels

Start with obvious spam to build confidence, then graduate to sophisticated spear-phishing for mature departments or high-risk executives. Ensure continuous improvement across your entire organization.

Outcomes & Benefits

Measurable Results from Day One.

📉Fewer Clicks

Drastic Reduction in Click Rates

The primary metric is the Phish-prone Percentage. Organizations using Bulltrout typically see a significant drop in employee click rates within the first few months of consistent simulation.

🚩More Reports

Increased Reporting Culture

We measure success not just by who doesn't click, but by who does report. Bulltrout fosters a culture where employees actively flag suspicious emails, turning your workforce into a sensor network for your security team.

📋Audit-Ready

Defensible Compliance

Meet insurance and regulatory requirements with ease. Detailed logs provide proof of ongoing training and testing, demonstrating due diligence in protecting sensitive data and meeting security compliance standards.

💰Lower Costs

Reduced Incident Response Costs

Every prevented infection is time and money saved. By stopping attacks at the inbox, you reduce the burden on IT to re-image machines, restore backups, or manage active breaches.

Who It's For

Built for the People Responsible for Security.

IT Directors & CISOs

Security leaders who need to quantify human risk and demonstrate a proactive security posture to executive leadership and the board.

HR & Training Managers

Professionals tasked with employee development who need a solution that runs automatically without requiring constant manual intervention or content creation.

Compliance Officers

Roles responsible for ensuring the organization meets SOC 2, ISO 27001, or industry-specific mandates regarding security awareness and data protection.

FAQs

Common Questions.

Will these emails get blocked by our own spam filters?

No. We provide detailed whitelisting guides for Microsoft 365, Google Workspace, and standard exchange servers to ensure our simulations reach your users' inboxes while real threats stay out.

How often should we send simulations?

We generally recommend a monthly cadence. This frequency keeps security top-of-mind without causing alert fatigue or disrupting productivity.

Is it safe? Does Bulltrout see our passwords?

Completely safe. We never capture actual user credentials. If a user enters data into a simulated landing page, our system only records that the action occurred and immediately discards the input.

Can we target specific departments with different emails?

Yes. You can create user groups (e.g., "Finance Team," "Executives") and assign tailored campaigns to them—for example, sending wire transfer fraud simulations specifically to your accounting staff.

What happens if an employee keeps failing?

Our reporting highlights repeat offenders. You can configure the system to automatically assign remedial training modules to users who fail multiple simulations, ensuring they get the extra help they need.

Stop the next breach before it happens.

Start simulating real phishing threats against your team today. No credit card required. Full platform access from day one.